Have you ever heard of Frugal Innovation? It is key for the future to solve global challenges.
Technology and innovation are made affordable and transferred to lower-income markets to solve social problems such as housing and infrastructure. At the same time the solutions are qualitative, sustainable and economical. How can this be achieved? By reducing functionality to what is really necessary.
When companies want to offer products for segments with lower income and lower purchasing power, they simply downgrade quality to lower costs and prices. But that is exactly what consumers do not want. Lower quality means poor functionality and durability.
Frugal innovation is the opposite of this unsustainable approach. Target groups are mainly low-income markets, e.g. emerging and developing countries, but developed countries also have a need.
There are huge problems to solve in the developing countries: housing, education, drinking water, sanitary, traffic ... The trouble is that the solutions are available in the world but there are many reasons why they are not able to transfer them. Big issues are costs and affordability.
The approach of Frugal Innovation is addressing exactly these issues. Innovate for the world!
Frugal innovation is
Frugal innovation can make a high contribution to the Sustainable Development Goals (SDGs), set by the United Nations and intended to be achieved by the year 2030.
Our Neulandt 3P is a portable precast plant to mass-produce concrete wall and slab elements for affordable housing. It covers the aspects of a Frugal Innovation because:
Visit our website www.neulandt.build to find out more.
A famous example for a frugal innovation is the Nokia 1100. The mobile phone was designed for developing countries and introduced in 2003. It was
Visit Wikipedia to explore more examples.
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